True Knowledge: Natural Language Search Engine

Making a natural language search engine for the masses–keep it on the DL.

True Knowledge is an internet search company that has produced as a key product, a new natural language search engine, although they don’t say that. Also missing is “semantic.” I only mention this because it seems to me thattrue knowledge new search True Knowledge and Freebase before it, have put high-level techno terms like these at arm’s length. Maybe it makes them more palatable, maybe it is less intimidating, maybe everyday folks will be a lot more inclined to add such a search engine to their daily search habits if it looks and smells not too unlike another.

Here’s what True Knowledge proposes to do: deliver “direct” and concise answers to natural language queries. For example, TK’s example “is jennifer lopez single?” received a direct “NO” — parsed from the data existing in the SE’s database, plus highlighted results for the natural language query, PLUS ordinary keyword search results in case TK is unable to find the information–“at least you’ll have the results you’d have on any other given day.”

Right now the engine has just launched a private beta version, so it’s anyone’s guess how long it will be before she’s open for business. But if you’d like a preview of the API and the technology behind this newest search engine effort, then take a look at the site. There’s a video introduction that gives about a 7 minute run-down of the features and benefits of True Knowledge.

Ask.com Commercial Challenges Current Search Audience

Less challenge to competitors and more challenge to search audience.

This recent Ask.com TV commercial asks the audience “Does your search engine do this?” Answer: an Ask.com search results page that combines text results with image, video and even music, an assortment of mixed media.

Will messages like this create search users that demand more from search engines?